Case Study | Prime Ethos

Connected website, payments, affiliate transactions, and client intake into one system.

Foundari designed the digital and operational infrastructure for a coaching and consulting business around its revenue model, connecting website experience, Stripe payment processing, affiliate/marketplace transactions, and GoHighLevel automation into one operating path.

industry

Coaching & Consulting

company size

Digital Services / Marketplace Model

systems used

Website, Stripe, GoHighLevel, Lead Management

engagement type

Systems, Integration & Automation

location

Ohio

The Challenge

A coaching and consulting business with a marketplace and affiliate model needed its digital infrastructure to match the complexity of how it actually makes money. The business required a website, payment processing for both direct and affiliate transactions through Stripe, lead management, and client intake automation. The pieces existed separately but nothing was connected, and the founder spent more time managing the plumbing than delivering coaching.
what was getting in the way

The business had outgrown a simple website. The revenue model required payment processing, affiliate tracking, marketplace transactions, and lead nurturing to all work from the same operating layer. Instead, each function ran independently.

challenges
  • No connected system linking website, payments, affiliate transactions, and client intake.
  • Stripe payment processing for the marketplace/affiliate model needed custom integration.
  • Lead management and client intake were manual, creating friction before coaching even began.
  • The founder spent more time coordinating disconnected tools than delivering services.

Our Approach

Foundari designed the engagement around the business's revenue model, not around the website alone. Direct coaching sales, marketplace transactions, and affiliate activity created different payment and administrative needs. Those needs also had to connect with how prospects were followed up and how clients entered the business.

The approach brought the customer-facing site, custom Stripe payment processing, and GoHighLevel workflows into one operating path. The website reflected the coaching offer and marketplace model; payment development supported direct and affiliate transactions; and automation addressed lead management and client intake. Inquiry, payment, and onboarding were treated as connected stages rather than separate software projects.

That framing kept the work grounded in how the business sold and delivered its services. The aim was to reduce the coordination burden created by disconnected tools and give the founder a more coherent foundation for coaching delivery. It describes the system design, not a measured claim about administrative savings or revenue growth.

What We Did

what foundari changed

 Foundari designed the digital and operational infrastructure around the revenue model. The work connected site experience, Stripe payment processing, affiliate/marketplace transactions, and GoHighLevel automation into one operating path so the business could scale its coaching delivery without scaling its administrative overhead.

solutions
  • Custom website designed around the coaching offer and marketplace model.
  • Custom Stripe payment processing for marketplace and affiliate transactions.
  • GoHighLevel workflows and automation for lead management and client intake.
  • Connected operating path from inquiry to payment to onboarding.

The Outcome

The business received a more capable digital infrastructure where payments, affiliates, lead management, and intake all operate from the same system. The founder can focus on coaching and program delivery instead of managing disconnected tools.

Website and payment flow launched.

 Custom website with integrated Stripe payment processing for direct, marketplace, and affiliate transactions.

Marketplace/affiliate flow connected.

Stripe integration supporting the affiliate and marketplace revenue model with proper transaction routing.

Lead nurturing and intake automated.

GoHighLevel workflows automating lead management and client intake so coaching begins faster with less manual coordination.

What Came Next

the operational shift

Area of Focus

Before

After

Timeframe

Digital infrastructure
Website, payments, and intake operated as separate, disconnected systems.
Connected website with integrated payment processing and intake automation.
Project engagement
Payment processing
Payment flow for the marketplace/affiliate model required manual processing and reconciliation.
Custom Stripe integration handling direct, marketplace, and affiliate transactions automatically.
Project engagement
Lead management
Lead follow-up and client intake were manual. Prospects waited for the founder to respond.
GoHighLevel automation handling lead nurturing and intake workflows.
Project engagement
Founder time allocation
Founder spent significant time managing tools, processing payments, and coordinating intake.
Connected system allows founder to focus on coaching delivery and program development.
Project engagement
Performance claims requiring additional proof are intentionally excluded. This case study focuses on confirmed system architecture, workflow, and integration deliverables.

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