Designer Decor Direct
Client: Designer Decor Direct
Formerly: The Original Frame Warehouse
Industry: Home Décor E-Commerce
Services: Brand Strategy, Website Design, Automation, Social Marketing
From Local Legacy to Modern E-Commerce Leader
We helped Designer Decor Direct rebrand, automate, and grow—boosting conversion by 35% and cutting manual work in half.
Client Overview
Jeff Christian built a trusted local business under The Original Frame Warehouse, known for its quality craftsmanship and personal service. But as consumer expectations shifted and digital commerce surged, he recognized the need for a modern brand and scalable online presence. With a vision for growth, he partnered with Foundari to evolve his legacy into Designer Decor Direct — a sleek, e-commerce-ready brand positioned for the future of home décor.
ROI
Time Saved
35%
14 More
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“Foundari didn’t just build a new website—they helped me rebuild my business. I finally have a brand, systems, and strategy that reflect where I’m going, not where I started.”
— Jeff Christian, Founder, Designer Decor Direct
Challenge & Goals
Outdated Brand
The Original Frame Warehouse lacked the modern visual identity and messaging needed to compete in a digital-first home décor market.
Manual Ops
Order processing, inventory tracking, and fulfillment relied heavily on manual tasks, slowing operations and increasing errors.
No CRM/Automation
Without a centralized CRM or automated workflows, customer management and communication were inefficient and inconsistent.
No Data Insights
The business had no access to real-time analytics, making it difficult to track performance or make informed growth decisions.
Solution and Approach
Foundari delivered a full-stack transformation for Designer Decor Direct — starting with brand strategy, extending through identity design and messaging, and culminating in a high-conversion e-commerce website. Our work unified vision, visuals, and digital infrastructure to support long-term growth.
