Turning Deep Expertise Into a Scalable, Trust-First Brand System
- Unified brand system across digital + physical products
- Product packaging designed for clarity, trust, and shelf presence
- Website redesigned to support education, conversion, and growth
Founder: Heather Cameron
Industry: Professional dog training
Engagement:
Brand Identity · Product Tags & Packaging · Website + E-commerce
Helping Drooly Dogs translate years of trusted, in-person expertise into a cohesive brand, product system, and e-commerce experience that builds confidence at every touchpoint.
Where Drooly Dogs Was Starting
- A strong reputation built through real-world results and relationships
- Brand visuals, packaging, and website had evolved organically, not systemically
- Products and programs lacked a consistent visual and messaging framework
- Website did not fully reflect the
professionalism, clarity, and authority of the training itself
The Core Problem
How do you turn a highly personal, trust-based service into a repeatable, scalable brand system—without losing warmth or authenticity?
Brand Positioning
- Trust-first: Calm, knowledgeable, never gimmicky
- Approachable authority: Professional without being clinical
- Dog- and owner-centered: Clear guidance, not intimidation
Visual Identity Goals
- Instantly communicate credibility and care
- Feel modern, clean, and confident—but not trendy
- Work equally well across:
- Digital (website, e-commerce)
- Physical (product tags, packaging)
- Future extensions (new products, programs)
Identity System Decisions
- Refined typography for clarity and warmth
- Controlled color palette that signals calm + reliability
- A flexible design language that scales across formats
Outcome:
A cohesive identity that visually reinforces the same trust clients already experience in training sessions.
The Challenge
Website needed to:
- Reflect the authority of the brand
- Educate prospective clients
- Support product sales and future growth
Previous experience felt fragmented and underpowered
Strategy
Design the site as a trust funnel, not just a brochure
Balance warmth and professionalism
Make it easy for visitors to:
- Understand offerings
- Feel confident
- Take action
Key Improvements
- Clear navigation and service framing
- Brand-aligned visual design
- E-commerce setup designed for simplicity and clarity
- Scalable foundation for future content and products
Outcome
- A website that finally matches the quality of the business
- Reduced friction between interest and action
- A platform built to grow alongside Drooly Dogs
Qualitative Results
- Brand now feels as professional as the training itself
- Consistency across physical and digital touchpoints
- Founder confidence increased—no longer “explaining around” the brand
“They were able to do in one week what was taking me years to try to piece together.”
This project wasn’t about making Drooly Dogs look different.
It was about making the existing trust visible, repeatable, and scalable.
By aligning brand identity, packaging, and e-commerce into a single system, Drooly Dogs now has a foundation built not just for today—but for what comes next.