Designer Decor Direct
Client: Designer Decor Direct
Formerly: The Original Frame Warehouse
Industry: Home Décor E-Commerce
Services: Brand Strategy, Website Design, Automation, Social Marketing
From Local Legacy to Modern E-Commerce Leader
We helped Designer Decor Direct rebrand, automate, and grow—boosting conversion by 35% and cutting manual work in half.
Client Overview
Jeff Christian built a trusted local business under The Original Frame Warehouse, known for its quality craftsmanship and personal service. But as consumer expectations shifted and digital commerce surged, he recognized the need for a modern brand and scalable online presence. With a vision for growth, he partnered with Foundari to evolve his legacy into Designer Decor Direct — a sleek, e-commerce-ready brand positioned for the future of home décor.
ROI
New brand equity attracted higher-value customers
Time Saved
~10+ hours/week saved via workflow automation
Conversion Increase
35% lift in on-site conversion rate
Other Wins
14+ backend and UX optimizations implemented
This transformation gave Designer Decor Direct more than just a modern storefront — it delivered clarity, consistency, and scale. With automation replacing manual effort and a brand that now communicates its true value, the business is positioned not just for growth, but for leadership in the digital decor space.
“Foundari didn’t just build a new website—they helped me rebuild my business. I finally have a brand, systems, and strategy that reflect where I’m going, not where I started.”
— Jeff Christian, Founder, Designer Decor Direct
Challenge & Goals
Outdated Brand
The Original Frame Warehouse lacked the modern visual identity and messaging needed to compete in a digital-first home décor market.
Manual Ops
Order processing, inventory tracking, and fulfillment relied heavily on manual tasks, slowing operations and increasing errors.
No CRM/Automation
Without a centralized CRM or automated workflows, customer management and communication were inefficient and inconsistent.
No Data Insights
The business had no access to real-time analytics, making it difficult to track performance or make informed growth decisions.
Solution and Approach
Foundari delivered a full-stack transformation for Designer Decor Direct — starting with brand strategy, extending through identity design and messaging, and culminating in a high-conversion e-commerce website. Our work unified vision, visuals, and digital infrastructure to support long-term growth.
Outcome
- Brand now reflects the scale and credibility of the business
- Automated systems reduced friction and manual workload
- Greater confidence in marketing, sales, and strategic planning
- Customers now experience a polished, modern brand across all touchpoints
This wasn’t just a rebrand — it was a strategic rebuild.
Foundari unified the identity, messaging, website, and operations of a legacy business into a high-conversion digital experience. The result is a scalable platform built not just to impress, but to perform — positioning Designer Decor Direct for the next decade of growth.