Columbus Food Truck Festival
Client: Chas Kaplan
Industry: Community Events / Food & Entertainment
Services: Brand Identity, Event Website & Campaign, On‑site Signage + Wayfinding, Digital Marketing Support
Turning Local Flavor into a Signature City Experience
We helped Columbus Food Truck Festival launch a unified brand and event platform — increasing awareness, attendance, and vendor engagement year‑over‑year.
Client Overview
The Columbus Food Truck Festival brings together dozens of local vendors, live music, and community experiences under one roof. As one of the city’s signature events, organizers sought a brand identity and digital presence that matched the energy, diversity, and food‑centric culture of Columbus.
Attendance Increase
+25% compared to last year
Ticket Sales Growth
+18% online conversions
Engagement
+40% social interactions during campaign window
Smoother Navigation
0 reported wayfinding confusion incidents on site
These outcomes reflect a festival experience that’s not only more visible online but also easier to navigate, communicate, and scale. Organizers now have a brand and systems that support sustained growth.
“Foundari helped us turn what was a fun local event into a polished, professional festival brand that our community loves and vendors respect.”
— Chas Caplan, Founder, Columbus Food Truck Festival
Challenge & Goals
Fragmented Brand Identity
The Original Frame Warehouse lacked the modern visual identity and messaging needed to compete in a digital-first home décor market.
Manual Vendor Processes
Vendor sign-ups, payments, and coordination were handled through manual methods, causing delays and increased administrative overhead.
No Email or Automation Infrastructure
There was no system in place to manage automated email communication with attendees or vendors—resulting in missed engagement and inefficiencies.
Limited Analytics
Without centralized data collection, the team lacked insight into ticket sales performance, vendor engagement, and audience trends across channels.
Solution and Approach
Foundari approached the project with a 360° lens — unifying brand, digital experience, print assets, and event systems to create a consistent festival journey from online discovery to in‑person attendance.
Outcome
- The festival now feels as vibrant and professional as the experience itself
- Clear brand and signage made the event more welcoming and easier to navigate
- Organizers gained confidence with a repeatable, scalable system
- Vendors reported smoother coordination and increased visibility
- Audience feedback cited a “more organized” and “exciting” event atmosphere
This project wasn’t just about designing a logo or building a site — it was about
creating a cohesive experience
that connects people from first impression to final bite. By aligning brand, digital presence, and event systems under one strategy, Columbus Food Truck Festival is now positioned to grow attendance, vendor participation, and community momentum year after year.