CASE STUDY / Skilled Trades
Modernized a regional website to drive leads and recruiting.

The Ohio affiliate needed a modern website presence aligned to a larger national brand context while still supporting local sales, recruiting, and operational needs. Beyond the website, the company needed workflows to nurture and distribute leads and support recruiting and talent acquisition activity.

PRIMARY OUTCOME
New regional website
Website relaunch
Commercial rooftop HVAC and mechanical systems on a building.
Regional Website Modernization
Strategy & Brand; AI & Automation; Systems & Integration
Website Design & Development; Lead Nurturing; Lead Distribution; Recruiting Automation
Black outlined factory icon with two smokestacks and a warehouse building on a white background
INDUSTRY
Skilled Trades
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Company Size
Affiliate of national public company
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Location
Ohio statewide
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Engagement
Website Design & Development; Lead Nurturing; Lead Distribution; Recruiting Automation
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Systems Used
Website design and development, lead nurturing workflows, lead distribution automation, recruiting/talent acquisition automation, regional web content architecture
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Duration
Multi-phase engagement.
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Time to First Value
Core foundation delivered during the build phase.
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KPI 1
New regional website launched
Desktop monitor showing analytics charts and a pie graph on screen
KPI 2
Lead nurturing + lead distribution workflows
Desktop monitor with analytics dashboard showing charts and bar graphs
KPI 3
Recruiting / talent acquisition automation support
THE CLIENT

The operating context.


The Ohio affiliate of a national mechanical services company needed a modern website that fit the larger brand while still serving local sales and recruiting. Beyond the site, leadership wanted workflows to route and nurture leads and to support hiring and talent acquisition.

THE BREAKDOWN

What was getting in the way.


The Ohio affiliate needed a modern website presence aligned to a larger national brand context while still supporting local sales, recruiting, and operational needs. Beyond the website, the company needed workflows to nurture and distribute leads and support recruiting and talent acquisition activity.

Workflows needed clearer structure and ownership.
Reporting visibility needed to support better decisions.
Operational handoffs needed a more reliable system.
Growth activity needed infrastructure, not one-off fixes.
The Diagnosis

The insight that shaped the work.

Foundari treated the website as an operational asset, not just a marketing project. The engagement combined site development with workflow design so sales inquiries and recruiting interest could be routed, nurtured, and acted on more consistently.

STEP 1
Workflow Audit
STEP 2
Systems Architecture
STEP 3
Implementation Roadmap
The Appraoch

How the engagement moved from clarity to adoption.

Foundari treated the website as an operational asset, not just a marketing project. The engagement combined site development with workflow design so sales inquiries and recruiting interest could be routed, nurtured, and acted on more consistently.

Phase 1
Diagnose
Map the operating drag, business goals, systems, stakeholders, and proof gaps.
Phase 2
Design
Translate the findings into a practical operating model and prioritized build plan.
Phase 3
Build
Create the website, workflows, automations, content, integrations, or reporting layer.
Phase 4
Enable
Prepare the team to use the system, review performance, and identify the next iteration.
What Was Built

The operating system behind the outcome.


Website Design & Development
Lead Nurturing
Lead Distribution
Recruiting Automation

New website for the Ohio affiliate; lead nurturing workflows; lead distribution automations; recruiting and talent acquisition support automations.

The Outcome

What changed for the business.

New regional website
Website relaunch
Lead nurture + lead distribution
Sales workflows supported
Recruiting automation
Recruiting workflow support

The affiliate gained a stronger regional website presence plus a workflow layer to support both customer acquisition and hiring activity. The case can show Foundari operating at the intersection of brand, systems, and automation.

Before / After

The operational shift.

Metric

Before

After

Timeframe

Lead Workflow
Fragmented or unclear workflow state
Clearer operating model and implementation path
Project engagement
Website relaunch
Managed manually, without a connected system.
New website created for the Ohio affiliate with workflow support beyond a static brochure site.
Project engagement
Sales workflows supported
Managed manually, without a connected system.
Lead nurturing and distribution workflows created to support inquiry follow-up and routing.
Project engagement
Recruiting workflow support
Managed manually, without a connected system.
Automation supported recruiting and talent acquisition functions.
Project engagement
Company details anonymized by agreement. Outcomes are shown qualitatively pending verified metrics.
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The new site finally represents us at the level our national brand expects, and the lead and recruiting workflows keep things moving.
Regional Leadership, Ohio Mechanical Services Affiliate (sample — pending client approval)
WHAT’S NOW POSSIBLE

The foundation for what comes next.

Future proof points should focus on lead response time, recruiting pipeline visibility, and conversion/routing accuracy once data is available.

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